Sharjah Urban Planning Council

Category: Brand Identity

Branding Sharjah, modern by tradition

In collaboration with Hatch Concept Studio we participated to create a new identity for the city of Sharjah. Like other cities, Sharjah has varieties of layers and patterns that have shaped it together. Hopeful colors represent the modern visions of the Emirate, while people come in different patterns and the culture itself takes a shape on its own. The common thing among all of them is that they’re united in Sharjah. To represent this we devised a carefully constructed pattern emerging from an iconic Islamic shape. This custom pattern which represents traditional roots was then united with the same shape in a different perspective to highlight the modern shift society has taken; all while maintaining the same heritage. The logo incorporates a contemporary feel while maintaining the Arabic heritage. The relatively bolder lines form different patterns, each representing a different layer of the society and they are brought together in harmony. The colors represent an accumulation of the industry (blues), the art (red) and the tradition (orange) that are the heartbeat of Sharjah.
We associated carefully chosen colors to represent the key strengths of Sharjah.

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