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In collaboration with Hatch Concept Studio we designed the new Brand Identity of Steel Fab, the biggest machinery and technology equipment fair in MENA region. I designed the logo which comprises of a careful selection of patterns that emit a metallic look & feel, complimented by the logo type lock-up and taglines.
When mentioning a particular edition of Steel Fab, I advised to add the edition number along with the primary logo as an additional text lock-up.