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Hofstätter is a South Tyrolean wine company that has been producing and exporting wines all over the world since 1907, which aims to strengthen the brand reputation and digital identity to increase brand awareness, increase involvement and knowledge of users.
The strategy involved, in collaboration with Nimai involved a restyling of the e-commerce, a new digital strategy, a bottle focused photographic shooting and a digital advertising strategy with the aim of maximizing the impact and authencity of the content, increasing the level of user engagement by creating videos for Instagram Stories and Facebook, support traffic to the e-commerce and improve conversion rates.